Crafting Your Small Business Elevator Pitch

You’re starting a new business and it’s the most exciting thing you’ve ever done. How do you convey your enthusiasm and make the best possible impression?

You need an elevator pitch, a concise, persuasive story that sums up your business in no more than a minute. The term elevator pitch comes from Hollywood, where producers would try to sell their blockbuster ideas to studio executives in the span of a short elevator ride. How to craft an effective sales pitch?

Step 1

First impression. It takes just a few seconds of meeting someone to make a first impression. Even before you utter a single syllable. Nonverbal cues are important, so be sure to dress and present yourself in a way that’s consistent with your business.

Step 2

The right start. You have 15 seconds or less to grab a prospect’s attention. Use engaging language such as a clever twist on a familiar saying or an intriguing question. Steer away from industry jargon, and use references that everyone can understand.

Step 3

The middle. Simplify, take no more than 25 seconds. Present the key benefits: what is your product, what makes it unique, and what does it do for the customer. A photo or short video on your Windows device can help engage your prospect.

Step 4

The wrap up. End on a high note, 15-seconds maximum. Remember that the purpose of the elevator pitch is to interest your audience and leave them eager for more information.

Step 5

The finish. Leave a way for the prospect to get in touch with you. You can send your thank-you note and contact information from your mobile device using Office 365. And immediately track that interaction with Microsoft Dynamics CRM Online on your device.

Step 6

*This article was provided by Microsoft Community Connections